The internal sales and engineering teams of a multinational corporation lacked a robust, interactive platform to effectively engage prospective clients and showcase the company’s diverse technology solutions. Existing methods were static, inflexible, and unable to adapt to the unique needs of each client engagement.
Without a dynamic, customizable demonstration tool, the company risked losing opportunities to communicate its technological expertise, address client-specific challenges, and position itself as a market leader.
Lead UX and UI Design
User Flows, User Research, User Interviews, User Interface Design, Design System Creation
Software Engineers, Software Architects, Business Stakeholder, Graphic Designers, User Researcher, Project Manager, Division Leadership, Executive Leadership, Subject Matter Experts, Partner Evangelists
1.5 years. Project is ongoing.
Version 1.0 of DASH already existed and the UX and UI was cobbled together by the development team in the initial stages. I was brought in to push the project to it's potential and get more buy-in from top decision makers.
I determined the need to satisfy engineering and sales teams for this to be successful. I did not want to abandon either and wanted it to be used by both parties.
The C-Suite. This tool is targets our partners and clients. It is to showcase our many solutions for business needs. Demonstrating our modern approach across many platforms.
The Subject Matter Experts. It also is targeted towards our partnership and their clients. Currently they use Powerpoint decks they personally put together.That approach is clumsy and out-dated.
We needed a flexible, interactive tool to engage prospects and tailor technology demos, replacing static presentations that failed to convey our market leadership.
I needed to map DASH, so I could see potential bottlenecks
Streamline the flows so partners and sales folks can find what they need easily.
Modernize the interface. Things were put together in haste to get off the ground.
Screens looked like a typical website, and we wanted more of an application aesthetic. We started to evolve the visuals and functionality from the jump.
Collaborations were utmost importance for design, dev and business strategy teams. Working together we were able to evolve the App's functionality and flows without abandoning it's purpose.
The backend infrastructure had been established. I wanted to preserve as much of that work as possible, without compromising the design solutions we were proposing.
The Front-end UI is built with React, I got alignment for naming conventions, established brand colors, and utilized a component based approach, making the hand-off as smooth as possible.
Showing updated creative would be instrumental to get leadership to understand the value of this project. Timelines were accelerated and I went straight into high-fidelity mock ups and prototypes to present to decision-makers.
Things I learned throughout this process.
