Summary
UX/Product Design Leader with 10+ years of experience designing enterprise software ecosystems in healthcare, finance, and retail.
Skilled at driving research-led, data-informed design across complex workflows that simplify user experiences and improve adoption.
Known for leading discovery to delivery, mentoring teams, and promoting human-centered design practices that scale across global platforms.
Work Experience
CDW / Digital Consultant User Experience
January 2022 — July 2025, Remote
- Led end-to-end UX design for enterprise applications, including internal sales, judiciary, and financial systems—improving workflow efficiency and adoption.
- Increased Utah Judiciary platform utilization by 20% through user research, discovery workshops, and usability-driven redesign.
- Drove 65% adoption and 68% partnership growth for internal sales platform through scalable design system patterns and intuitive workflows.
- Delivered subscription management app from concept to launch in 4 months by defining user journeys, flows, and prototypes aligned with business KPIs.
- Partnered with PM and engineering on CRM migration; mapped user personas, defined requirements, and led stakeholder interviews to improve experience continuity.
Hawkeye Agency / Senior Art Director – Digital
January 2019 — January 2022, Westerville, OH & Remote
- Designed a digital-first collateral system for a national financial provider, reducing quarterly costs by $800K and enabling scalable content governance.
- Led UX discovery and interaction design for a commercial banking app, replacing manual processes with a B2B digital platform for sales teams.
- Increased client engagement by 14% through interactive design solutions and mentoring junior designers in UX principles and storytelling.
Epsilon Agency / Art Director – Digital
March 2013 — December 2018, Westerville, OH
- Improved customer awareness campaign results: +25% response rate, -35% call center inquiries, using targeted, research-informed design.
- Enhanced internal compliance to near 100% by introducing interactive visual aids and microinteractions within enterprise documentation systems.
Education
Bachelor of Arts / Visual Communication
September 1998 — June 2002, Otterbein College
