Summary
UX/Product Design Leader with 10+ years of experience designing enterprise software ecosystems in healthcare, finance, and retail.
Integrated various AI tools into design workflow for efficiency and quick prototyping and real-world testing. Skilled at driving research-led, data-informed, solutions simplifying user experiences and achieving business goals.
Led end-to-end UX design for enterprise applications, including internal sales platform, judiciary, and financial systems. These solutions improved workflow efficiency, user adoption and partnership growth.
Work Experience
CDW / Digital Consultant User Experience
January 2022 — July 2025, Remote
- Increased Utah Judiciary platform utilization by 20% with a usability-driven redesign that incorporated user research from discovery workshops of employee and public users.
- Drove an adoption increase of 65% with a 68% increase in partnership growth for internal sales platform using scalable design system patterns and intuitive workflows.
- Delivered subscription management app from concept to handoff in 4 months by defining user journeys, flows, and prototypes aligned with business KPIs.
- Partnered with PM and engineering on CRM migration; mapped user personas, defined requirements, and led stakeholder interviews to improve experience.
Hawkeye Agency / Senior Art Director – Digital
January 2019 — January 2022, Westerville, OH & Remote
- Designed a digital-first collateral system for a national financial provider, reducing quarterly costs by $800K and enabling scalable content governance.
- Increased client engagement by 14% through interactive design solutions and mentoring junior designers in UX principles and storytelling.
- Led UX discovery and interaction design for a commercial banking app, replacing manual processes with a B2B digital platform for sales teams.
Epsilon Agency / Art Director – Digital
March 2013 — December 2018, Westerville, OH
- Improved customer awareness campaign results: +25% response rate, –35% call center inquiries, using targeted, research-informed design.
- Increased internal compliance to near 100% by introducing interactive visual aids and within enterprise documentation systems.
Education
Bachelor of Arts / Visual Communication
September 1998 — June 2002, Otterbein College
